Bridges Blog

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Inbound-marketing

What is HubSpot?

So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly?  Let's start with what it's not. HubSpot is not a marketing agency,..

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Inbound Marketing: Your Weapon of Choice to Increase Sales

Inbound marketing is a marketing methodology that attracts your prospects, converts them to leads for your sales department, and continues to delight them once they become..

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Top 3 SEO Challenges (With Easy Solutions!)

Search engine algorithms are always evolving and SEO professionals are constantly being faced with the challenges of keeping up. There are literally hundreds of factors to look..

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An SEO Company That Does More: SEO Content Creation & Promotion

An SEO service can help drive traffic to a website, but without compelling content those visitors won’t stay. That’s why content creation should be an important focus when..

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Inbound Marketing Pillars and Best Practices

So much of traditional marketing is based on scarcity - the idea that there are limited amounts of customers and unlimited players competing for their money. It requires extensive..

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SEO Mistakes Mean Fewer Sales - Here's How to Fix Them

Most managers and company owners think a website is supposed to be beautiful and cool-looking because it represents their company. And while it does that, a website’s main goals..

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The Relationship Between Content Marketing and SEO

SEO and content marketing are related fields, but they are not the same thing. Content marketing is an excellent marketing approach that many companies use to make their search..

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7 Must-Haves For Your Next Marketing Plan

The new year will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan and develop your marketing..

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Is Inbound Marketing the Right Choice for Your Business?

Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for your business? If you need to know..

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How Digital Marketing Has Changed

Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the Internet. In fact, it spurred an..

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How to Set Smart Marketing KPIs for Your Business

Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order to make that successful,..

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Inbound Marketing Firm Bridges Strategies Attains HubSpot Silver

We are celebrating a big moment at Bridges Strategies: on Wednesday, HubSpot recognized us as a Silver-Tier Certified Agency Partner. While that may not seem like much to you, in..

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Top 5 Characteristics of a Successful Marketing Program

Marketing is an art and a science, a delicate dance of persuasion as well as a carefully calibrated game of odds and statistics. A successful marketing mix will help you reach..

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5 Keys to Local Inbound Marketing Strategy

What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care about.

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3 Marketing Mistakes You Might Be Making

Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables. At the forefront of this success is a..

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What are The Biggest SEO Mistakes?

If you have a business website, you must have heard about SEO and how it is the holy grail of internet marketing for online businesses: if a potential customer is searching for..

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Double Your Leads by Reallocating the Yellow Pages Budget

A Yellow Pages directory arrived at my Oklahoma City office last week. As I examined the book, it occurred to me that, while the directory was certainly slimmer than I remember as..

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My Content is Valuable. Why Is My Inbound Marketing Not Working?

As a backlash from the disappointment with their inbound marketing, some business owners have reverted back to outbound marketing practices; but the top inbound marketing..

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How B2B Inbound Marketing Makes Sales Easier

Successful implementation of inbound marketing blurs the lines between marketing and sales, making the sales process easier. In the old way of B2B sales it was up to the..

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What is Persona-Based Marketing?

Have you ever seen those small aircraft that carry an advertising banner in the sky? Thousands of people see them fly by, and their marketing message is spread far and wide. How..

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What are business owners doing with their yellow pages?

Have you said goodbye to your yellow pages? We’re Okies, but feel free to fill in “OKC” with your city’s name, except for those of you who live in San Francisco, where unsolicited..

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How to Run an Inbound Marketing Campaign

Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound marketing to attract that new revenue...

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What's All the Buzz About Agile Inbound Marketing?

Marketing, by its very nature, is always trying to stay one step ahead of the curve in terms of technology, philosophy and methods. This is why it comes as no surprise that..

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Is Digital Marketing ROI Really the Best Around?

It is becoming harder and harder to resist the evidence that points to digital advertising as the most efficient tool to reach and convert potential customers these days. Whether..

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The Importance of An Integrated Social Media Strategy for Marketing

Studies have shown that social media is the top daily online activity in the USA, dominating even email and Google. If you have a product or service to sell, you should already be..

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What is a HubSpot Certified Partner?

If you’re in the marketing business - or have a business in need of marketing - you have probably heard of HubSpot. You might already be a HubSpot customer. After all it is the..

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