Bridges Blog

Persona-Based Marketing in 5 Quick Steps (+ Examples)

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Inbound-marketing

Persona-Based Marketing in 5 Quick Steps (+ Examples)

Have you ever seen those small airplanes that carry advertising banners in the sky? Thousands of people see them fly by, and the marketing message is spread far and wide. How..

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Why You Should Care About Hiring a HubSpot Certified Team

At Bridges, our team keeps growing (and getting well-deserved recognition). Besides being named a Platinum HubSpot Partner, we’ve also been invited to join the HubSpot North..

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5 Critical Components of a Successful Marketing Program

Digital marketing is an art and a science — a delicate dance of persuasion as well as a carefully calibrated game of odds and statistics. A successful marketing mix will help you..

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What is HubSpot?

So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly?  Let's start with what it's not. HubSpot is not a marketing agency,..

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Inbound Marketing: Your Weapon of Choice to Increase Sales

Inbound marketing is a marketing methodology that attracts your prospects, converts them to leads for your sales department, and continues to delight them once they become..

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Top 3 SEO Challenges (With Easy Solutions!)

Search engine algorithms are always evolving and SEO professionals are constantly being faced with the challenges of keeping up. There are literally hundreds of factors to look..

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An SEO Company That Does More: SEO Content Creation & Promotion

An SEO service can help drive traffic to a website, but without compelling content those visitors won’t stay. That’s why content creation should be an important focus when..

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Inbound Marketing Pillars and Best Practices

So much of traditional marketing is based on scarcity - the idea that there are limited amounts of customers and unlimited players competing for their money. It requires extensive..

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SEO Mistakes Mean Fewer Sales - Here's How to Fix Them

Most managers and company owners think a website is supposed to be beautiful and cool-looking because it represents their company. And while it does that, a website’s main goals..

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The Relationship Between Content Marketing and SEO

SEO and content marketing are related fields, but they are not the same thing. Content marketing is an excellent marketing approach that many companies use to make their search..

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