What is HubSpot?

Ashley Quintana, M.S., B.A.

June 1, 2021

3 minute read

So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly?  Let's start with what it's not. HubSpot is not a marketing agency, nor does it do what an advertising agency or marketing agency can do for you, like strategize, plan, write, design and place advertisements. 

Much to the disappointment of many people I've worked with, signing up for HubSpot alone will not immediately get you a steady stream of leads and customers, but it does help.

What started in Boston, Massachusetts, as marketing automation software, has grown into a suite of applications to grow your business.

Today, it's a one-stop-shop for online marketing automation software, CRM, sales enablement software and more recently, customer success software. HubSpot features all-in-one convenient dashboards packed with features that can streamline your revenue operations efforts.

Even up against software like Act-On and Marketo, this incredible digital marketing resource has ranked highest among its peers by industry professionals.

The latest features:


With Contacts you can view all of your prospects, leads and customers in one place. Contacts has a timeline view that allows you to see every e-mail, note and interaction with a lead. Additionally, it's packed with some easy to use integrations.

With LeadsBridge, say "hello" to a contact list format that integrates prospects linked directly with your Facebook ad campaigns.

With HubSpot Contacts automatically pushing data into Facebook, your marketing workflow is uninterrupted. The Contacts tools can also help you fine tune your ad campaign targeting to reach the perfect market or persona.


Do you invest time and effort blogging only to rank lousy on search engines?

It's what-you-see-is-what-you-get (WYSIWYG) layout allows you to see exactly what your readers will be viewing and makes suggestions for SEO.

HubSpot's blogging platform is easy to use and designed to optimize content by suggesting keywords as you type. 

This SEO tool helps you create content that yields higher traffic results. Calls to action convert readers into subscribers and eventually customers.


The e-mail section of HubSpot allows you to make the most of every e-mail by providing reports on e-mail opens, skimming and full reads. 

But how do you build a quality email list beyond just blogging? 

HubSpot's EventBrite integration creates an RSVP for online events that will collect contact information from prospects, including their email address.

If you've been wondering what the big deal is about social media events, now you know.

Landing Pages

Why do landing pages matter?

If a landing page does not load and look perfect on every device being used, you can forget about retaining those visitors and converting them to leads.

HubSpot will optimize, in a single click, content for landing pages, adjusting them for viewing for virtually any device. 


This same rule for landing pages is true for your entire website.

If you have multiple website domains to manage, HubSpot can streamline the process. Even better, with cross-domain tracking, Hubspot can merge visitor profiles who visit multiple websites.

It's all a part of the tracking code feature and fully automated once it's set-up. 


Although you may only speak one language, HubSpot can manage your content in many languages with HubSpot's COS.

Don't miss out on any potential market simply because of a language barrier. Why be on the worldwide web if you can't have a presence everywhere?!


It's great if you are committed to providing the kind of content that your customers want. But that's not enough for inbound marketing to be a real success.

You also have to write for one particular audience, Google. What kind of keywords is Google looking for?

If you want to capture Google's search engine attention as much as your prime market, HubSpot can help you. The best keywords research is at your fingertips on your dashboard.

A content audit can repackage your content to be SEO rich. With SEO tools like: Google Webmaster, Check My Links, and SEO Report Card, your content can easily be SEO enriched. Check out the many reports and analytics generated. There is simply no reason for your site not to be at the top of the list of search engine results.

HubSpot Academy

By now you should be convinced that HubSpot can help your online traffic grow. It's time to learn the ropes. That's what HubSpot Academy is for.

You sign up, take courses, get trained and certified to manage all the vital programs that will prepare you to execute an awesome inbound marketing strategy.

HubSpot Certified Partners

You don't have to manage your digital and content marketing alone! If it all seems too complicated, time-consuming or just not your cup of tea, that's what a HubSpot Certified Partner is for.

These are marketing agencies who are authorized to assist HubSpot customers. 

How Much Does HubSpot Cost?

For access to such incredible marketing tools, you would think it would cost a fortune, right? Be prepared to be amazed by HubSpot one more time! The basics are... FREE.

Marketing Free is a set of lead capturing tools that will help you convert visitors to your site into customers. Upgrade to Basic for $50 monthly and you get some supercharged tools that help you personalize your marketing strategy. 

HubSpot's goal in providing these tools for free is growth. HubSpot wants to grow with you.

After the basic level, pricing can go up to $300, $800 or more each month. Inbound marketing is not cheap or free, but it has a better return on investment than traditional advertising methods.

Or you could opt for an expert HubSpot partner. You get a free marketing assessment. This helps determine the type of services that best suit your needs which will in turn, determine how much to invest in their expertise.

Please contact us to get started today on a marketing strategy that will deliver results.

Schedule a Free Inbound Marketing Assessment


Ashley Quintana, M.S., B.A.

Ashley Quintana is a co-founder of Bridges. In her role, she develops, leads, and executes digital marketing strategies for the company’s growing client base, including a Fortune 500 subsidiary and an NBA basketball team. Ashley’s work can be found in the Hispanic Journal of Behavioral Science, and she is an 40 Under 40 honoree for her leadership in business and community. She frequently speaks at universities, churches, and conferences on marketing, diversity, and business.


30 Greatest Lead Generation Strategies


Stay in the know