Digital marketing is an art and a science — a delicate dance of persuasion as well as a carefully calibrated game of odds and statistics. A successful marketing mix will help you..
So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly? Let's start with what it's not. HubSpot is not a marketing agency,..
Inbound marketing is a marketing methodology that attracts your prospects, converts them to leads for your sales department, and continues to delight them once they become..
Random actions tend to produce random results. That’s why it's important to set goals and create a plan. Some people may argue that extraordinary things can happen randomly - like..
Creating a digital marketing strategy is not a one-time event. The process requires constant refinement to keep it aligned with the goals of your business.
Competition can increase dramatically during difficult economic times, and it’s usually the businesses that provide the most value that come out ahead. Email marketing is an..
Dropping outdated beliefs that no longer serve us frees up energy so we can move forward. While this type of advice is often associated with personal development and..
So much of traditional marketing is based on scarcity - the idea that there are limited amounts of customers and unlimited players competing for their money. It requires extensive..
Most managers and company owners think a website is supposed to be beautiful and cool-looking because it represents their company. And while it does that, a website’s main goals..
Here at Bridges we live and work with the values of transparency and bottom-line accountability: we want our customers to always know what’s going on, and a big part of our..
If you have ever built a company website, you may still suffer from flashbacks and residual anxiety - most website design projects are a nightmare, take longer than expected, and..
The new year will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan and develop your marketing..
Inbound marketing is a huge buzzword in today's society. It's a vital part of many marketing strategies--but does that make it the right fit for your business? If you need to know..
Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the Internet. In fact, it spurred an..
Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in an inexperienced person to create and manage the website and social..
Especially if you are new to the concept, digital marketing can seem intimidating. You might have heard about its benefits, but what should you actually expect from a digital..
If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing..
Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order to make that successful,..
FOR IMMEDIATE RELEASE: February 16th, 2017 Oklahoma City, OK: Today, HubSpot announced that Bridges in Oklahoma City has achieved the rank of Silver-Tier HubSpot Certified Agency..
What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care about.
Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables. At the forefront of this success is a..
Creating Content That Converts: Hook, Line, and Sinker Creating copy that converts isn’t always easy, especially when you’re just starting out. In fact, when you’re just starting..
If you have a business website, you must have heard about SEO and how it is the holy grail of internet marketing for online businesses: if a potential customer is searching for..
In some of our client meetings, our Chief of Business Development, Jake has been dubbed “Jake from State Farm”, partly because he does wear khakis. It’s an on-going joke in the..
As a backlash from the disappointment with their inbound marketing, some business owners have reverted back to outbound marketing practices; but the top inbound marketing..
If you have decided that inbound marketing and SEO are the right tools to take your business up to the next level, you must have heard of HubSpot, the premier tool for managing..