Bridges Blog
Marketing
Inbound Marketing: Your Weapon of Choice to Increase Sales
Inbound marketing is a marketing methodology that attracts your prospects, converts them to leads for your sales department, and continues to delight them once they become..
Hispanic Marketing Strategy: 3 Fatal Mistakes
The Hispanic population in the United States is growing in size and spending power, and those who target that market will have a major advantage over their English-only..
A Digital Marketing Agency's Values
I assume that you are reading this because you are a business manager or owner that is considering hiring a digital marketing agency. That is great for me; I am an agency owner..
The Relationship Between Content Marketing and SEO
SEO and content marketing are related fields, but they are not the same thing. Content marketing is an excellent marketing approach that many companies use to make their search..
Should My Marketing Strategy Include B2B SEO tools?
Absolutely. Because if you’re trying to reach the type of customer who needs--- and will purchase -- your company’s goods or services, you’ll need the power of a B2B SEO agency..
Local SEO - "Services Near Me" Really Brings in Sales
In our seven years of business, we’ve talked to a lot of family-owned, legacy and small businesses over the years. They usually reach out to us when business has slowed down,..
Tips from Top SEO Consultant Services
The most profitable and sustainable digital marketing channel through which to build a business’s long term flow of leads and new customers is via organic search. Unlike paid..
How to Hire an SEO Company and Be Happy With The Results
SEO guru and founder of Backlinko, Brian Dean, recently published the results of an interesting study, done in collaboration with Northstar Research Partners, about the state of..
What Does a Small Business Marketing Budget Look Like?
All start-up founders and small business owners face countless challenges each day: securing funding, staying afloat, growing at the right pace, building a solid team. Many of..
7 Must-Haves For Your Next Marketing Plan
The new year will be here before you know it. That means it's time to start creating your marketing plan for the coming year. As you construct your plan and develop your marketing..
How Digital Marketing Has Changed
Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the Internet. In fact, it spurred an..
6 Questions to Ask Before You Choose a Web Designer
Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in an inexperienced person to create and manage the website and social..
What to Expect from a Digital Marketing Agency?
Especially if you are new to the concept, digital marketing can seem intimidating. You might have heard about its benefits, but what should you actually expect from a digital..
Top 10 Strategies for Marketing in the Digital Age
If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing..
How to Set Smart Marketing KPIs for Your Business
Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order to make that successful,..
Top 5 Characteristics of a Successful Marketing Program
Marketing is an art and a science, a delicate dance of persuasion as well as a carefully calibrated game of odds and statistics. A successful marketing mix will help you reach..
How to Leverage Marketing Automation for Positive Review Generation
Bad online reviews can hurt a business quickly. According to a 2016 BrightLocal study, 84% of consumers trust online reviews as much as much as a personal recommendation. Fewer..
3 Marketing Mistakes You Might Be Making
Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables. At the forefront of this success is a..
Double Your Leads by Reallocating the Yellow Pages Budget
A Yellow Pages directory arrived at my Oklahoma City office last week. As I examined the book, it occurred to me that, while the directory was certainly slimmer than I remember as..
My Content is Valuable. Why Is My Inbound Marketing Not Working?
As a backlash from the disappointment with their inbound marketing, some business owners have reverted back to outbound marketing practices; but the top inbound marketing..
How to Stand Out in Marketing - 10 Tips
Marketing and advertising are ubiquitous these days: people are exposed to marketing on TV, radio, online, on their cell phones and mailboxes, in social media. There is product..
A Process For Sustainable Growth for Your Company
James Cash “J.C.” Penney Jr., entrepreneur and founder of JC Penney Stores back in 1902, is famous for his journey from clerk in a one-room store to founder of a massive chain..
What are business owners doing with their yellow pages?
Have you said goodbye to your yellow pages? We’re Okies, but feel free to fill in “OKC” with your city’s name, except for those of you who live in San Francisco, where unsolicited..
Is An Ugly Website a Bad Website? Think Again
Let’s play a quick game of “Would you Rather?” Would you rather have an ugly website or a bad website? The two are not synonymous. Would you rather invest in a trendy and good..
How to Run an Inbound Marketing Campaign
Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound marketing to attract that new revenue...
What's All the Buzz About Agile Inbound Marketing?
Marketing, by its very nature, is always trying to stay one step ahead of the curve in terms of technology, philosophy and methods. This is why it comes as no surprise that..
