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Bridges Blog
Marketing
How to Hire an SEO Company and Be Happy With The Results
SEO guru and founder of Backlinko, Brian Dean, recently published the results of an interesting study, done in collaboration with Northstar Research Partners, about the state of..
How Digital Marketing Has Changed
Marketing has taken many shapes and forms over the years, but none of the twists and turns have had as distinct an impact as the rise of the Internet. In fact, it spurred an..
6 Questions to Ask Before You Choose a Web Designer
Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in an inexperienced person to create and manage the website and social..
What to Expect from a Digital Marketing Agency?
Especially if you are new to the concept, digital marketing can seem intimidating. You might have heard about its benefits, but what should you actually expect from a digital..
Top 10 Strategies for Marketing in the Digital Age
If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing..
How to Set Smart Business KPIs for Your Organization
Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order to make that successful,..
How to Leverage Marketing Automation for Positive Review Generation
Bad online reviews can hurt a business quickly. According to a 2016 BrightLocal study, 84% of consumers trust online reviews as much as much as a personal recommendation. Fewer..
3 Marketing Mistakes You Might Be Making
Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables.
Double Your Leads by Reallocating the Yellow Pages Budget
A Yellow Pages directory arrived at my Oklahoma City office last week. As I examined the book, it occurred to me that, while the directory was certainly slimmer than I remember as..
My Content is Valuable. Why Is My Inbound Marketing Not Working?
As a backlash from the disappointment with their inbound marketing, some business owners have reverted back to outbound marketing practices; but the top inbound marketing..
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