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Bridges Blog
Sales
B2B Marketing Trends for Technology Companies in 2023
How B2B buyers interact with businesses has changed dramatically over the years. As technology continues its rapid advancement, buyers change their behaviors. It's only natural..
5 Things Every Successful B2B Sales Operation Needs
When you're putting together your B2B sales plan, there are several key things you need to know. By understanding them, you can develop a more efficient sales strategy. Through..
5 Critical Components of a Successful Marketing Program
Digital marketing is an art and a science — a delicate dance of persuasion as well as a carefully calibrated game of odds and statistics. A successful marketing mix will help you..
Why You Shouldn't Pay For A Lead Generation Service
On the surface of it, lead generation services sound pretty great. They do all the legwork, and you get to reap the rewards and have a full sales pipeline developed for you - no..
6 B2B Sales Tips Business Owners Need to Know
For many businesses, a better understanding of sales is critical to ensuring business success. Unfortunately, the sales process is evolving. For optimum performance, it's critical..
Should I Be Using a CRM? 7 Questions to Ask
Customer Relationship Management (CRM) software is essential to marketing and sales operations. In fact, businesses of all sizes are catching on, as 74% of U.S. companies now use..
Your 4-Step Plan To Get New Business From Existing Clients
Your ability to transform an existing client into your most loyal client hinges upon your efforts to establish yourself as your client’s most trusted industry resource.
How B2B Inbound Marketing Makes Sales Easier
Successful implementation of inbound marketing blurs the lines between marketing and sales, making the sales process easier.
What are business owners doing with their yellow pages?
Have you said goodbye to your yellow pages? We’re Okies, but feel free to fill in “OKC” with your city’s name, except for those of you who live in San Francisco, where unsolicited..
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