Bridges Blog
Bridges Designated HubSpot Platinum Partner
Bridges Strategies, a nationally recognized B2B digital marketing agency, is proud to announce that it achieved HubSpot’s Platinum Certified Agency Partner status — the only..
Bridges SVP Meg McElhaney Receives Under 40 Award
Oklahoma City, OK: Meg McElhaney, Senior Vice President of Operations Bridges Strategies, was named one of The Journal Record’s Achievers Under 40 this month for her inspired..
What is HubSpot?
So you've heard about HubSpot, or maybe you've downloaded one of their e-books, but what is HubSpot exactly? Let's start with what it's not. HubSpot is not a marketing agency,..
10 Ways to Run a More Efficient Office
I received one of the greatest compliments last week: "I enjoy spending time with you because I feel you are always learning. I benefit from it because you're always sharing it..
Inbound Marketing: Your Weapon of Choice to Increase Sales
Inbound marketing is a marketing methodology that attracts your prospects, converts them to leads for your sales department, and continues to delight them once they become..
Bridges Named to HubSpot’s Partner Advisory Council for North America
HubSpot launched the first Partner Advisory Council (PAC) in 2017, as an effort to improve communication within their partner network, gather feedback and power improvement.
Social Media Marketing in 6 Easy Steps
Random actions tend to produce random results. That’s why it's important to set goals and create a plan. Some people may argue that extraordinary things can happen randomly - like..
How to Evaluate a Digital Marketing Strategy & Improve Results
Creating a digital marketing strategy is not a one-time event. The process requires constant refinement to keep it aligned with the goals of your business.
Copy Our 5-Step Email Marketing Strategy
Competition can increase dramatically during difficult economic times, and it’s usually the businesses that provide the most value that come out ahead. Email marketing is an..
Top 3 SEO Challenges (With Easy Solutions!)
Search engine algorithms are always evolving and SEO professionals are constantly being faced with the challenges of keeping up. There are literally hundreds of factors to look..
An SEO Company That Does More: SEO Content Creation & Promotion
An SEO service can help drive traffic to a website, but without compelling content those visitors won’t stay. That’s why content creation should be an important focus when..
Drop The Weight of These 12 SEO Myths So Your Website Can Rank Higher
Dropping outdated beliefs that no longer serve us frees up energy so we can move forward. While this type of advice is often associated with personal development and..
Inbound Marketing Pillars and Best Practices
So much of traditional marketing is based on scarcity - the idea that there are limited amounts of customers and unlimited players competing for their money. It requires extensive..
25 Website 'Must Haves' for Driving Web Traffic, Leads & Sales
We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach..
SEO Mistakes Mean Fewer Sales - Here's How to Fix Them
Most managers and company owners think a website is supposed to be beautiful and cool-looking because it represents their company. And while it does that, a website’s main goals..
Lead Generation Strategy is an Art - 20 Ideas to Improve
Here at Bridges we live and work with the values of transparency and bottom-line accountability: we want our customers to always know what’s going on, and a big part of our..
Hispanic Marketing Strategy: 3 Fatal Mistakes
The Hispanic population in the United States is growing in size and spending power, and those who target that market will have a major advantage over their English-only..
A Comprehensive Guide to Conversion Rate Optimization Strategy
If you have ever built a company website, you may still suffer from flashbacks and residual anxiety - most website design projects are a nightmare, take longer than expected, and..
SEO Strategy: Algorithmic Credibility
Algorithmic credibility is a powerful search engine optimization strategy concept that, when well understood, can guide your business’s SEO strategy to success.
The Guide To B2B SEO Strategy
Are you selling your goods or services to people or to other businesses? This is the question you need to ask before you make any marketing decisions. After all, it affects..
A Digital Marketing Agency's Values
I assume that you are reading this because you are a business manager or owner that is considering hiring a digital marketing agency. That is great for me; I am an agency owner..
What Is Digital Advertising?
In short, digital advertising and internet marketing is using the Internet to deliver your message.
What Is Sales Enablement?
Sales enablement refers to the act of implementing tools, strategies, and processes that work together to improve the efficiency as well as the effectiveness of your sales team...
The Relationship Between Content Marketing and SEO
SEO and content marketing are related fields, but they are not the same thing. Content marketing is an excellent marketing approach that many companies use to make their search..
Blog Subfolder vs Subdomain Argument is Over: The Better Third Option
Is using a subdomain for my blog better or worse for SEO rankings than using a subfolder or subdirectory? The short answer is subdirectory. However, there is a third option that..
Should My Marketing Strategy Include B2B SEO tools?
Absolutely. Because if you’re trying to reach the type of customer who needs--- and will purchase -- your company’s goods or services, you’ll need the power of a B2B SEO agency..
