Bridges Blog
Our Favorite HubSpot Integrations [Updated for 2022]
Whether you're launching into your next marketing campaign or merely sending email, you probably use more software programs and applications than you even realize. One problem..
3 Marketing Mistakes You Might Be Making
Results are the ultimate test for any business, whether they're measured in dollars, clicks, visits, or any number of other variables. At the forefront of this success is a..
4 Steps to Writing Content that Converts
Creating content that converts doesn’t happen by chance, and simply creating content for the sake of content isn’t very smart. There are many aspects that go into the creation and..
What are The Biggest SEO Mistakes?
If you have a business website, you must have heard about SEO and how it is the holy grail of internet marketing for online businesses: if a potential customer is searching for..
6 Spooky Ways Your Competition is Spying On You (and you can too!)
In some of our client meetings, our Chief of Business Development, Jake has been dubbed “Jake from State Farm”, partly because he does wear khakis. It’s an on-going joke in the..
Double Your Leads by Reallocating the Yellow Pages Budget
A Yellow Pages directory arrived at my Oklahoma City office last week. As I examined the book, it occurred to me that, while the directory was certainly slimmer than I remember as..
My Content is Valuable. Why Is My Inbound Marketing Not Working?
As a backlash from the disappointment with their inbound marketing, some business owners have reverted back to outbound marketing practices; but the top inbound marketing..
The Ultimate HubSpot Partner Checklist: What To Look For
If you have decided that inbound marketing and SEO are the right tools to take your business up to the next level, you must have heard of HubSpot, the premier tool for managing..
How B2B Inbound Marketing Makes Sales Easier
Successful implementation of inbound marketing blurs the lines between marketing and sales, making the sales process easier. In the old way of B2B sales it was up to the..
What is Persona-Based Marketing?
Have you ever seen those small aircraft that carry an advertising banner in the sky? Thousands of people see them fly by, and their marketing message is spread far and wide. How..
7 Hilarious Reasons You May Be A Great Digital Marketer
Our office has pretty much done away with email. We use Slack for everything. It’s really enhanced our communication and it’s ideal for our distributed, mobile team. My favorite..
3 Reasons You May Need a Website Redesign
Have you thought about giving your website a facelift? Perhaps you envision a flat, web 2.0, icon-rich website, because it’s in style right now and you want to have the best..
How to Stand Out in Marketing - 10 Tips
Marketing and advertising are ubiquitous these days: people are exposed to marketing on TV, radio, online, on their cell phones and mailboxes, in social media. There is product..
A Process For Sustainable Growth for Your Company
James Cash “J.C.” Penney Jr., entrepreneur and founder of JC Penney Stores back in 1902, is famous for his journey from clerk in a one-room store to founder of a massive chain..
Biggest Small Business Website Mistakes and How to Fix Them
If you run a small business your web design is probably one of the most important parts of your digital marketing and PR efforts: it is the face of your company, your 24/7..
What are business owners doing with their yellow pages?
Have you said goodbye to your yellow pages? We’re Okies, but feel free to fill in “OKC” with your city’s name, except for those of you who live in San Francisco, where unsolicited..
Is An Ugly Website a Bad Website? Think Again
Let’s play a quick game of “Would you Rather?” Would you rather have an ugly website or a bad website? The two are not synonymous. Would you rather invest in a trendy and good..
How to Run an Inbound Marketing Campaign
Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound marketing to attract that new revenue...
What's All the Buzz About Agile Inbound Marketing?
Marketing, by its very nature, is always trying to stay one step ahead of the curve in terms of technology, philosophy and methods. This is why it comes as no surprise that..
3 Ways Website Marketing Can Make You More Money
There is a Joe Chernov quote we live by here at Bridges: "Good marketing makes the company look smart. Great marketing makes the customer feel smart."
How Marketing Ideas Have Changed Over the Last 100 years
The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products?..
Marketing vs Advertising: Which is Right for My Business?
Everyone is talking about digital marketing and digital advertising, and the small business owner has every right to be confused. What is this inbound marketing everyone is..
Your Business Website Isn't Your Office Building, Stop Treating It Like One
A business website is not an office building. This seems a fairly obvious statement, yet the majority of business websites are envisioned, developed, designed and used as if they..
Is Digital Marketing ROI Really the Best Around?
It is becoming harder and harder to resist the evidence that points to digital advertising as the most efficient tool to reach and convert potential customers these days. Whether..
The Importance of An Integrated Social Media Strategy for Marketing
Studies have shown that social media is the top daily online activity in the USA, dominating even email and Google. If you have a product or service to sell, you should already be..
What is a HubSpot Certified Partner?
If you’re in the marketing business - or have a business in need of marketing - you have probably heard of HubSpot. You might already be a HubSpot customer. After all it is the..
