MARKETINGINBOUND MARKETINGGROWTH DRIVEN DESIGNHUBSPOT

Why You Should Care About Hiring a HubSpot Certified Team

Alexandra Bohannon

December 3, 2021

4 minute read

At Bridges, we’ve had an excellent 2021. Besides being named a Platinum HubSpot Partner, we’ve also been invited to join the HubSpot North American Advisory Council.

On our staff, we have HubSpot Certified Inbound Marketers, Growth-Driven Designers, and HubSpot Developers. Every certification requires coursework, exams, and a practicum. We couldn’t be more proud of our team for completing each step.

Having a HubSpot-certified team is huge. But if you’re scratching your head and not quite sure what the fuss is all about, see why having a HubSpot certified team at your disposal is more valuable to your inbound marketing efforts — as well as your bottom line.

They understand that HubSpot is way more than just a content management system.

If you’ve done any work in Hubspot, you’re already aware that HubSpot isn’t just for web development and content management. It’s a comprehensive customer relationship management (CRM) software that covers every facet of a customer relationship, from initial prospects to loyal customers and advocates. 

Each part of the HubSpot CRM system tackles a different part of what any business needs in terms of data management, which includes:

  • Marketing Hub: helps you run inbound marketing campaigns, which includes email marketing and social media
  • Sales Hub: stores contacts, leads, and interactions for inbound sales
  • Service Hub: improves the customer service experience through onboarding new customers, managing support requests, and more
  • CMS Hub: pushes web updates, host your website, and maintain your web infrastructure
  • Operations Hub: connects, cleans, and syncs customer data for easy, cloud-based access from anywhere you are

A team who “gets” HubSpot comes to you already understanding HubSpot’s five hubs — and how to utilize them effectively to support your online marketing and business goals.

Each of these HubSpot solutions can help simplify your process, but that doesn’t mean it’s easy. With HubSpot’s business terminology (“they’re not funnels, they’re flywheels!”), it’s better for everyone that you pick the experienced team who has the HubSpot sales and marketing certifications to keep your strategies moving forward.

They understand what RevOps means for the modern organization.

Having a HubSpot certified team isn’t just about increasing efficiency with existing systems and processes. The platform integrates content management, customer relations, and the marketing to sales cycle in a way that helps you achieve a holistic revenue operations (RevOps) approach.

RevOps isn’t just about sharing goals across siloed teams – instead you can foster revenue predictability and growth by using real-time data to improve and coordinate efforts between marketing, sales, and customer service. 

Having a HubSpot certified team allows your business to leverage a single platform to streamline your RevOps strategy and achieve amazing business results, even in competitive digital markets. A strong understanding of RevOps and certified HubSpot expertise can take your approach to the next level. Your team can centralize data, optimize marketing campaigns, and track lead generation and conversion for better results, long-term growth, and aligned strategies.

One perk of a team that understands RevOps is...

They understand the power of HubSpot's sales data. 

The Sales Hub within the HubSpot ecosystem offers powerful, customizable data management, allowing you to track how, when, and why contacts are nurtured into qualified leads and eventually converted into inbound sales.

Having a HubSpot certified team that understands how to best use this platform is critical. Not only can leveraging the Sales Hub improve your business’s overall customer experience, but it can also streamline work for your sales team, all while keeping track of the sales cycle.

Your sales team can send out templated emails, track phone calls with qualified leads, and more, allowing sales leaders to track the sales cycle and where there are opportunities for improvement. Learning how to use HubSpot to improve the sales process is difficult, but having these experts on staff is well worth the invested time and effort.

Their HubSpot certification process was not for the faint of heart.

On top of a content marketing team’s degrees and other credentials, anyone who has a HubSpot certification has extensive practical knowledge that can benefit their organization.

Not only do they need to work through the certification course and take an hour-long exam, but they also must submit a working project called a practicum. These practical exercises are part of the grading criteria to leave the course with a certification badge that can be shown proudly on their LinkedIn profile. 

And, as it is with all HubSpot Academy certifications, these HubSpot certifications require annual renewal. It’s important that a HubSpot certified team stay up to date as the sales and marketing software on the platform continues to improve. That standard and continual advancement is the reason these are globally recognized certifications.

So any agency that can boast multiple employees with various HubSpot certifications shows they invest time in their employee’s skill development. 

You can also see the value of this skill development from the fact that…

They comprehend the principles of Growth-Driven Design.

A good digital marketing agency should understand the principles of growth-driven design (GDD), an industry-recognized design method. GDD utilizes data, metrics, and detailed persona and audience analysis when creating or rebuilding your website. 

GDD is a powerful way to level up your website because you’re not just designing based on what looks good but what works. And that doesn’t remain the same from day to day.

In the context of marketing and sales, adhering to a GDD approach means building data-driven flexibility into your online strategy for SEO, UX, marketing content, and sales cycle.

When GDD is married to HubSpot, this methodology is unstoppable. With the powerful marketing automation, content management, and sales tools that HubSpot offers, your entire team can have the data it needs to adapt to new data more easily. With real-time data from a single platform, your team can improve site infrastructure, integrate smart content management, and adjust sales training and processes as needed.

A good HubSpot agency knows how to utilize the numbers to make a strategy-aligned website that can turn more conversions than you’ll know what to do with.

So whether you’re thinking of hiring a certified HubSpot developer or looking at bringing on a HubSpot marketing agency, make sure they have the HubSpot “seal of approval.” It’s a surefire way to add a globally recognized quality to your inbound marketing work.

Want more from Bridges?

We’d love to work with you on a free HubSpot portal audit where you’ll get to meet our cool team. If you’re ready to grow your business, we’re ready to help.

AUTHOR

Alexandra Bohannon

Alexandra Bohannon is the Content Manager at Bridges Strategies. She has a Master’s degree in Public Administration (Public Policy) and a Bachelor’s degree in English Literature — the perfect blend of data science and wordsmithing. Her passions include writing, researching, and helping people get the results they want.

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