DIGITAL ADVERTISINGBLOG

What Is Digital Advertising?

Jake Fisher

January 22, 2020

1 minute read

Contents

In short, digital advertising and internet marketing is using the Internet to deliver your message.

What types of digital advertising are available?

Search Engine Marketing

Search engine marketing is often referred to as PPC (pay-per-click), Adwords (Google's search marketing platform) or simply SEM. Search engine marketing is an excellent way to target prospective customers that are looking for your product or service. 

Digital Display & Video Advertising

Digital display and video advertising are static, animated and video ads on websites. These kinds of ads are excellent for targeting consumers based on demographic, interests, geography and other more advanced targeting.

Native Advertising

Native Advertising is composed of marketing messages that match the context in which they are contained. It is the digital media equivalent of print advertorial. Because it focuses on quality content, native advertising is often an excellent complement to inbound marketing.

Social Media Advertising

There are 1.6 billion Facebook users and 300 million weekly Twitter users. Other social networks like Instagram, SnapChat, Pinterest and LinkedIn boast millions of users. Successful marketing happens where the potential customer and client spends his or her time.

Mobile Advertising

Reach your customers on their mobile devices with advertisements placed in geographically targeted areas.

Retargeting 

Additionally, you can use any of these options to do remarketing or retargeting. This form of advertising is about reaching an audience who has already interacted with your website and brand before. It's also inexpensive!

Digital advertising is also known as 'internet advertising,' 'internet marketing,' or 'digital marketing.'

In short, digital advertising and internet marketing is using the Internet to deliver your message. One of the greatest benefits of digital advertising is the ability to drive traffic to your brand with a level of targeting that was previously unavailable.

In fact, digital marketing can deliver your message to the right consumer, making the sales process easier, faster and less painful on your marketing budget. There are many ways to advertise your business online, and as technology grows, so do your online marketing options.

Here are the ones you should know: search engine marketing (SEM), search engine optimization (SEO), digital display and video advertising, native advertising and social media advertising.

Why go digital?

  1. ROI. With digital ads you can see where your money is going and where it's coming back. Check out our ebook on Marketing Metrics to learn more.

  2. Reach. Digital media offers a level of targeting that was previously unavailable. We can target by demographics, contextually by content, by website & publisher, by search inquiry, and by GPS location.

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AUTHOR

Jake Fisher

Jake Fisher, a co-founder of Bridges, is a multilingual B2B entrepreneur. In 2012, Jake co-founded Bridges Strategies with Ashley Quintana, a former coworker at Tyler Media. Within two years, the partners scaled Bridges to more than one million dollars in gross revenue from a $10,000 initial investment. Combining business knowledge and insight with the comedy from his radio days, Jake regularly speaks at events sanctioned by organizations such as the American Marketing Association, Public Relations Society of America, and HubSpot.

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