Have you thought about giving your website a facelift?
Perhaps you envision a flat, web 2.0, icon-rich website, because it’s in style right now and you want to have the best website design.
Instead your website boasts some embossed buttons and Comic Sans. Yes, your website may indeed be stuck in the 90s, and you want a website redesign. But other than updating the look on your website, why would you need a website redesign?
Why You Need a Website Redesign
1. Your website doesn’t fit the user experience
Even if the best web designers built your web page design in the 90s, there’s a good chance that your web developer or web design company didn’t plan on making your website mobile-friendly.
Today, 64% of adult americans own a smartphone. When it comes to smartphones, Internet use is second only to text messaging; using your phone to actually call someone now comes in third! It’s now more important than ever to make your website responsive in design so that you can provide a great experience whether on a mobile phone, tablet or desktop.
Responsive design isn’t the only way to improve the user experience. Does your business ever receive phone calls from potential customers asking to fill out a form or looking for information with the popular comment: “I couldn’t find it on your website”?
One more thing: in order for your website to be effective, the visitor needs to find what they’re looking for... and quickly! 40% of people will leave a website if it takes more than 3 seconds to load.
Your business is definitely in need of web design and development if it loads slowly and your visitors can’t find what they’re looking for.
2. Your website isn’t improving your bottom line
If you aren’t seeing a return on investment from your online marketing efforts, then you may need to think about redesigning your website. Websites aren’t static presentations anymore.
With every technological advance, websites become increasingly important centers where information and transactions intersect. Your website should be your best salesperson.
It should give valuable information, generate leads for your service, sell your products, and keep customers coming back for more.
3. Your competitor(s) just redesigned their website(s).
If you haven’t touched your website in a while, and your competitors just launched a new one, you need a website redesign. More than likely, your competitor didn’t just invest in fancy moving graphics.
They are probably gearing up their SEO efforts, their blog, and digital advertising. This means it won’t be long before they rank above you. With a fresh new site design, they’ll appear to be the trusted, best choice and they will generate new business - and cut into your market share - because of it.
The best web design companies know that you can no longer afford to “set it and forget it” when it comes to your website.
What you should also know is that you could end big, expensive redesigns forever with a website built with growth driven design principles.
Ashley Quintana is a co-founder of Bridges. In her role, she develops, leads, and executes digital marketing strategies for the company’s growing client base, including a Fortune 500 subsidiary and an NBA basketball team. Ashley’s work can be found in the Hispanic Journal of Behavioral Science, and she is an OKC.biz 40 Under 40 honoree for her leadership in business and community. She frequently speaks at universities, churches, and conferences on marketing, diversity, and business.