For anyone with a little Internet know-how, creating a basic, one-page website can take as little as 30 minutes. Upload your logo, photos and some info, and voila! You are ready to start making money on the Internet!
However, many people are unaware that there are certain legal requirements for websites that conduct business online, and that you could get in trouble for not meeting website legal requirements, trouble ranging from a slap in the wrist to getting your website shut down by the law.
Website requirement #1: Copyright Disclaimer
Just like copying your classmates homework landed you in big trouble in school, using somebody else’s images, photos, videos or content without permission is a big no-no.
We’re not just saying it is bad manners: it is actually illegal to use copyrighted intellectual property, and you can receive anything from a cease-and-desist letter to a lawsuit with heavy fines. Create your own material, pay for someone else’s, or at the very least ask for permission and credit your source.
“I’m not collecting any information, I’m just trying to sell my product”, you think. Do you have a mailing list? You’re collecting email addresses right there. Do you have a comments section? You’re collecting people’s names and comments.
Website requirement #3: SSL Certificate
Have you noticed how some websites show a green, closed lock next to their URL, while others don’t? That little lock there means that the site you’re in has an SSL certificate (also known as “digital certificate”), and that all your communications with the site are encrypted and safe from prying eyes.
This is especially important if you take online payments or gather other delicate information such as bank accounts or Social Security numbers.
Getting an SSL certificate is a little more complicated than slapping a Private Policy on a sidebar, and you will probably have to pay a vendor to help you get one.
These are just a few of the many website legal requirements around, which vary according to your type of website and industry, as well as depending on the state you're in.
Making your own website is more complicated than you thought, right? Get some professional help - we can take a look at your site and suggest ways to make it safer, more attractive, and a magnet for revenue. Give us a try!
Jake Fisher, is President and Co-Founder of BridgeRev. He helps our clients with their revenue and growth goals by providing better strategies, better processes, and better technology. He also makes videos and written content to help entrepreneurs, business owners, and managers achieve their own revenue goals. And, he talks to business and industry leaders at conferences and association events.