According to the US Census, Hispanics make up 17% of the US population, and the numbers continue to grow. If you're not speaking to the Latino community, you could be hurting your bottom line.
Is Spanish Language Advertising Enough?
Is English enough? Good marketing relies on culture to be relevant. There are 16 Latin American countries. They may have a language in common, but there are different cultural customs, foods, traditions and ideas.
Bridges co-founder Ashley Quintana's research on Hispanic acculturation and the language of advertising was published in the Hispanic Journal of Behavioral Sciences. Check it out on our blog.
Should You Be Marketing to Hispanics?
There are 37 million Spanish-speakers in the United States.
Hispanics make up 17% of the United States population.
If you're not speaking to the Latino community, you could be hurting your bottom line.
Hispanic Purchasing Power is Increasing
In addition to being the group with the fastest-growing population, Hispanics and Latinos also have the fastest-growing buying power.
The purchasing power of Hispanics and Latinos in the United States increased 150 percent between 2010 and 2011 and is still increasing rapidly.
Without marketing to them, you run the risk that your potential customers may spend their money on your competitors’ products.
Hispanics Are Younger Than The General Population
The median age for Hispanic and Latino Americans is just over 28, the lowest median age of any of the racial and ethnic groups for which the U.S. census collects data.
In fact, three out of every four Hispanic Americans are younger than 45.
Young people, of course, make up the majority of consumers of digital media and high-tech products.
Hispanics Are More Mobile-Friendly
Among ethnic groups of similar age, Hispanic Americans are the leading demographic group in terms of mobile phone use.
Young Hispanic Americans who own smart phones make more calls, send more text messages, stream more videos, and download more apps than their non-Hispanic counterparts in the same age group.
Considering how many streamed videos begin with advertisements and how many ads appear in free smart phone games and music streaming apps, you could reach a great many potential buyers by advertising through these platforms.
Hispanics Are The Best Social Media Promoters
Hispanics and Latinos are also a sizable presence on social media.
They are more likely than non-Hispanics to follow their favorite products or brands on social media and to make purchasing decisions based on social media promotions. Social media can be a great vehicle for marketing to this group.
In a study, Hispanic consumers reported that they trust information about products more when they receive it through social media than through the other channels of communication about which they were asked in the study.
“We couldn't have asked for a better experience with Bridges. They helped us tremendously to target a demographic that we ordinarily struggled with, and they provided valuable perspective to the newest programs, initiatives, and platforms ideal for growing our marketing efforts. Jake and Ashley are immensely knowledgeable, and we trusted their proposed ideas, execution, and analysis every step of the way.”
Alyssa Baier | Frontier City & White Water Bay
Why work with Bridges for your revenue operations strategy?
We measure success the way you do: by the bottom line.
Our approach is radically different.
The team at Bridges specializes in B2B partnerships that result in dramatic growth and transformation.
With strategy embedded in every step of our process, we offer leadership, direction and advice that go beyond the scope of sales or marketing. By harnessing data, we help you make informed decisions.
We're in the trenches with you and offer practical advice to maximize your ROI.
Free Hispanic Marketing Consultation
Bridges is a Hispanic marketing & advertising agency that offers free Hispanic marketing consultations to explore your options and give you next step action items.
A free Hispanic marketing consultation with Bridges will:
- Provide a review of the Hispanic market and media outlets in your area
- Give you direction on how your product or services fit within the Hispanic community
- Present next steps for reaching the Hispanic market
If you're going into the Hispanic market, take advantage of some free expert advice.
There's no risk, no obligation, and no credit card required.