Marketing strategy is the high-level set of rules that directs all of your marketing activities. Creating a marketing strategy is the most efficient way to get the most out of your marketing budget and your time.
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If you’re not sure how to create a marketing strategy, trust us— you’re not alone. All too often, businesses get hung up on the process of planning out an in-depth strategy that will best use their time and money and give up the idea of creating a strategy altogether.
At BridgeRev, we take pride in our ability to help companies create— and implement— a marketing strategy that will take them to the next level.
With our guidance, you’ll find that planning your marketing strategy isn’t something to fear, but rather an important process that will streamline your marketing activities, focusing on your strengths and shoring up your weaknesses.
What does your marketing strategy need?
What does your marketing strategy need?
When we talk about SMART goals, we’re not talking about the intelligence of the goals you set. Instead, it’s an acronym that stands for:
Specific, Measurable, Achievable, Relevant, Timely
When you focus on SMART goals, you’re more likely to achieve them.
Creating personas, or representations of your prospective customers, is a way to personalize your marketing.
When you’ve got as much information about potential customers as you can get— including demographics, career, goals, interests, and pain points— you’re able to tailor your marketing to ensure that you’re as close to individualizing your marketing message as you can get.
A sales funnel is simply the process that your customers go through— from their introduction to you to their purchase. The top of the funnel is the awareness level. It encompasses everyone who becomes aware of your product or service.
The middle of the funnel is interest; at this point, the prospects know who you are and they’re interested in hearing what you have to say. At the bottom of the funnel is the decision phase, where the prospect decides that they need what you offer, and then the action phase, in which the prospective customer becomes a customer outright.
Understanding where your prospect sits within the sales funnel will impact how you interact with them. If you treat someone at the awareness stage like they’re at the decision stage, you’re going to scare them away!
Creating and distributing content that’s both valuable and relevant to clients (both current and prospective) is key in the digital age. This content is intended to attract and then acquire a particular audience— based on your personas— with the intent of encouraging them to take action.
This content can come in the form of blog posts, ebooks, checklists, or guides, and the most important thing to keep in mind is to make it valuable.
Create content that addresses your prospects’ pain points, and you’re more likely to capture— and keep— their attention.
Want to get started identifying personas for your company?
It’s one thing to understand the importance of buyer personas and another thing to develop effective ones that can help you differentiate your marketing. How to Create Buyer Personas for Your Business workbook will walk you through that process.
Before BridgeRev partners with a client, we get to know your needs, your challenges, your goals and your timeline to achieve them. We start with a marketing assessment to provide you with some actionable recommendations. From there, we work with you to identify the best fit, even if it's not us.
We believe in constant improvement, and will press on until we meet the goal.
Aggressive growth goals? Looking to disrupt the market? The team at BridgeRev specializes in B2B partnerships that result in dramatic growth and transformation. It all starts with growth assessment. Our initial discussion uncovers quick wins and how we can grow, together.
Partnership & Kickoff
Once we've made the decision to work together, the real work begins. With strategy embedded in every step of our process, we offer leadership, direction and advice that go beyond the scope of sales or marketing. By harnessing data, we help you make informed decisions.
The Ramp Up
Our initial ramp up is an intense 3 to 4 month period during which we become an extension of your team. During this time, we aim to complete strategy development and all of the major content components.
The Dial In
During our dial-it-in phase we test a few different approaches and tactics. A/B testing is common throughout our entire process, but during the dial-in, we test everything. We narrow down the best options and test them for scale.
Seven to eight months after our initial partnership, we start to see the beginning of our results. While we continue our process of continuous improvement, it's at this point that we have more data to work with. More data leads to better decision making-- and better decisions lead to greater results.