Conversion Rate Optimization
If you want to continuously improve the results from your online marketing, it's important to incorporate a conversion rate optimization strategy.
Why conversion rate optimization?
Conversion rate optimization is the process of continually improving the percentage of website visitors who take a desired action on your website. It's both an art and a science.
What is a conversion?
A conversion is a specific action you would like a user to take online. The most common conversion is web visits-to-contacts. Still, there are different types of conversions, including: subscriptions, downloads, calls, registrations
What is a conversion rate?
Conversion rate refers to the ratio or percentage of users who take the desired action. For example, if your website receives 100 visits this month, and you generate 2 new contacts from your website, you have a 2% conversion rate in website visits-to-contacts.
Do you need more than a website with a conversion rate optimization strategy?
A business website is an absolute necessity these days, but to make the most out of it you may need some additional levers to get your name out there and bring people running to your website for more contacts, bookings and sales.
Online Business Listings
The massive, heavy Yellow Pages book has been replaced and far exceeded by a number of online options such as Yelp, Google, Bing, etc. These allow customers to leave reviews, which gives you the valuable opportunity of interacting with unsatisfied customers and making things right.
A good web designer can help with fancy graphics and a savvy web developer can code the most extraordinary function, but a digital marketing strategist can guide a team to creating a website that attracts visitors and converts them to leads, as well as make the best use of your digital advertising budget.
If you build it, they will come... we wish this were true for every website, but alas, it is not. Building a website isn't just about nice graphics - what it really needs to do is to attract the right person. Otherwise, what's the point in having a great looking website if no one is going to see it? Make your website work for you by attracting traffic to it.
Social Media Management
Studies show 72% of customers trust online recommendations as much as personal ones. Don’t miss out on the opportunity to create positive buzz and let happy customers rave about your products on social media such as Facebook, Twitter, Instagram and many others.