Blogging is one of the best ways to drive authentic, meaningful traffic to your site. When we write blog posts for you, you won’t get filler content to trick search engines into prioritizing your company. Instead, you’ll get sincere, useful posts that can be easily found by high-priority leads.
How does company blogging work?
The content we create for you targets specific potential customers and their needs. We provide informational, shareable posts that make these leads feel recognized and supported by your business. In addition to preventing the frustration that accompanies trying to sell to people who aren’t interested in what you have to offer, targeting your marketing strategy to people who are more likely to become customers allows you to save money by focusing on effective conversion strategies.
It helps potential customers find your services.
Good search engine optimization, or SEO, is about getting useful information about your products or services in front of the right customers. When your site has excellent SEO, it means that when someone searches for terms related to your product, they are pointed towards content you control. This content includes blog posts, product descriptions, and social media accounts.
It helps you convert visitors to leads.
In addition to targeting content to specific customer personas, we can create blog posts that improve your lead conversion rates. When your content addresses the specific needs that customers have at each stage of the sales funnel and anticipate and answer customer questions before they even ask them, your expertise in your field will become evident. Why wouldn’t your customers buy from you?
Why should your company have a blog?
Blogging provides you with diverse content on a wide range of topics, which allows you to capture more web traffic. People seeking meaningful information about your area of expertise will find your blog and discover how your products and services meet their needs.
Don’t settle for generic content that could be on anybody else’s website. We create unique, personal content that stands out as both worthwhile and relevant to your business. This is the kind of content that makes people associate your brand with innovation, creativity, and expertise.
We build content based on the inbound methodology framework.