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Exploratory Projects to Get You Started on the Right Path




• You have an in-house marketing department and realistic goals.

• Your current digital marketing activities aren't delivering on your goals.

You know that you need better and more effective digital marketing but you're not sure where to start.

• You need an audit of your current content, HubSpot portal, or SEO performance.

• You're looking for ways to optimize or enhance your standard marketing plans.

Do you want to improve your online presence and digital marketing strategies, but don't know where to start? A project is an excellent way to get a clear vision of where you are and what the next steps look like.

Common Projects

While, as we emphasize, one size does not fit all, there are certain steps we go through with most of our clients.



Content Audits

We systematically review and assess the content on your site. Through this process, we carefully examine the quality and impact of the current content. 

We’ll find gaps in your content and/or content that is missing the mark. 



Search Engine Optimization (SEO) Audits, Research & Plans

You spent time and money to get your website where you want it. Are you seeing the traffic you want? Or are you left wondering why your competitors have higher rankings than you do.

You need a deep SEO website audit. Our SEO audits examine all aspects that impact organic rankings. It covers technical SEO, site content, local SEO, off-page SEO, and other less common ranking factors. 

With that data in hand, we'll build a plan for you that will deliver the organic search traffic that will meet and exceed your goals. 



Competitive Analysis

We don’t just look at your competitor’s websites. Oh, no. We examine your competitors digital presence, including where they’re running ads, which software they’re using, and examine their website performance and ranking.

We look for weaknesses that can be exploited, putting you in an excellent position to compete against a larger or more established rival; or, an up-and-comer that has you in their sites.  



HubSpot Portal Audits

HubSpot is the best integrated marketing, sales, and service software platform for SMBs and Enterprise-level organizations. We've built our business around it. 

It's the central nervous system of your marketing; the network of data that ties everything together; it’s the big picture. If you’re focusing solely on day-to-day tactics like blogging, emailing, and social media to meet your goals, you could be missing out on important warning signals.

This is a multi-step process that includes going over your goals, a data deep-dive, data interpretation, and a review of your data security. This will give us the information we need to improve your marketing.



Marketing Performance Audits

We’ll do a comprehensive, systematic analysis of your business’ marketing environment, both internal and external.

This will highlight any marketing efforts that are performing well, as well as those that aren’t. This allows us to adjust both our approach and strategy to meet your objectives.




How We're Different

We’re data-driven. And we always start from the point-of-view of your clients, customers, and prospects. We call them buyer personas.  

In fact, we rank on the first page of Google for persona-based marketing. It’s not complicated – if you really know your customer, it’s easy to talk to them. If you don’t know them, we’ll arrange an introduction.


Radical transparency.

With Bridges, you have access to all of your accounts, files, and marketing assets. You never have to worry if your marketing company holds assets that are rightfully yours. 

We make it easy for you to fire us because we know that you won't. 

Our clients have near-real-time access to their digital marketing metrics via a computer and smartphone/tablet app. 

You never have to worry about your marketing company hiding data. You see what we see when you want to see it. 

Bottom line accountability.

We measure your marketing and sales success in the same way that you do, revenue, customers, and leads.  

Our strategies generate new revenue, new customers, and a reliable flow of leads. 

That is success. 

Digitally Native.

Digital marketing isn't like traditional marketing. 

Email marketing isn't just a digital newsletter. 

Social media video isn't just a digital TV ad.

Your company website isn't like your digital office. 

These common ideas are limiting. 

Digital marketing and the media through which it happens works differently than traditional marketing and we are natives to the digital world, with the knowledge and expertise to maximize its advantages on behalf of our clients. 


Candid relationships.

Trust is built on candor and truth-telling. 

We believe in transparent and honest communication with our clients. And, it goes both ways. 

If you choose to work with us, we will be brutally honest with you and expect that you will do the same with us.  

Normally, if there is something that we instinctively don't want to say, that means that it probably needs to be said.  


Get to know the way we work.


Bridges Strategies sounds like a great fit.

Let’s talk.


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