You went to law school to practice law, not to practice marketing. Yet, your firm is a business and it needs clients. That is where we help.
We are a digital marketing agency for attorneys and law firms.
ROI-positive internet marketing starts with a good strategy. Before we do anything, we research and develop your ideal client personas. Then, we learn how your prospective clients become new clients and what that buyer’s journey looks like. With this information and understanding, we build a strategy that keeps us spot-on with tactics and messaging.
Deploying marketing services without a well-reasoned strategy is a recipe for throwing away your money.
You can’t attract new clients if they can’t find you for what you do. We provide best-in-class SEO services for law firms. Our SEO generates qualified website traffic that turns into new leads and clients.
Local SEO is all about being found in the geographic area where you practice. When someone is within a few miles of your physical location and they search for your specialty, you should show up on the map. If not, then you need local SEO help.
For specialties in which the clients often have urgent needs, such as criminal defense and probate, local SEO is critical.
We understand how to build effective profiles on general business directories such as Google My Business and Yelp; as well as specialty directories like Avvo.
We make you show up on the map.
For specialties that have a longer and more considered sales funnel, topical SEO and content marketing will get you to the top of the Google rankings.
We provide full-service SEO and content development. Our process is deliberate, data-driven, and stunningly effective. While it takes time to achieve, our law firm clients rank at or near the top of search results pages when people search for their specialty.
Our experienced legal writing team knows how to write accurate content, that is valuable to your potential clients, while at the same time, ranking well for high-value searches.
Once we get a prospective client to your website via SEO (or another source such as pay per click), the next step is to engage them with helpful information on an easy-to-use website.
We build law firm websites much differently than traditional web design firms. The sites that we build for our law firm clients are built and optimized around one principle: attract and sell more clients. Period.
Our team is fanatical about providing the most advantageous user experience so that it is easy for a website visitor to start the process of hiring you. This process is measurable, manageable, and we optimize it over time.
New client leads are critical to meeting your aggressive growth goals. We build websites that are designed around generating qualified leads.
Some of the lead generation tools and tactics that we deploy on your behalf are:
Conversion Rate Optimized Landing Pages
Interactive Lead Generating Offers
At the end of the day, the marketing campaigns that we build for you, result in new qualified leads and customers.
You can’t have any discussion about digital marketing for law firms without touching on social media. After all:
Facebook has more than 2 billion users.
Instagram is quickly growing, especially among younger users.
Twitter boasts an engaged user base.
YouTube has tremendous SEO value and is the second-most visited site on the internet.
Pinterest reaches a specific, valuable audience with graphical content.
And, LinkedIn makes B2B targeting easy.
However, if you are like most firms, you have been using social media without a clear plan or strategy that ties your activity to client and revenue growth.
We can fix that. Our social media tactics are directed by a larger client acquisition strategy. No more posting for the sake of posting. We understand how social media plays a part in your clients’ journey to your firm.
While SEO is the most stable and long-lasting tool for attracting new clients, sometimes you need a more active online presence in order to meet aggressive growth goals.
That is where digital advertising can help.
We plan, facilitate, and place digital advertising in the form of:
Search engine marketing, such as Google Ads (former known as Google Adwords), Bing Ads, Yahoo Gemini, and others.
Social media advertising
Digital video ads
Audio ads on platforms such as Spotify and Pandora
For traditional professionals such as attorneys, reputation is critical. No strategy for digital marketing for attorneys is complete without a reputation management plan.
Our services preempt negative reviews and encourage positive reviews. When a stray negative review does get through, we deploy a rapid-response plan designed to mitigate the damage.
If your firm doesn’t have a clear vision for your client acquisition and marketing then we should talk.
Bridges is a digital marketing agency for lawyers.